Privacy Policy
This Privacy Policy explains how Prime Road Tyres (“we”, “our”, “us”) collects, uses, and protects your personal data when you use our website primeroadtyres.com or our services.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Introduction
We are committed to protecting your privacy and the confidentiality of your personal data.
Our policy complies with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).
“Processing” means collecting, storing, using, transferring, or otherwise handling your personal information.
For more information on your privacy rights, please visit: www.knowyourprivacyrights.org.
2. Data We Collect
We may collect the following categories of data:
Identity Data – name, title, date of birth, and similar identifiers.
Contact Data – billing address, delivery address, email address, phone number.
Technical Data – IP address, browser type, time zone, operating system, and platform.
Marketing Data – your communication preferences, responses to marketing, and service usage.
We may also collect aggregated data (statistical or demographic data) that does not identify you. If aggregated data is linked to your identity, it will be treated as personal information.
3. How We Use Your Data
We may process your data under the following legal bases:
Consent – e.g., when you sign up for newsletters or agree to cookies.
Contractual Necessity – to provide the services you request.
Legitimate Interests – for business administration, record-keeping, and responding to enquiries.
Examples of use:
Responding to enquiries and booking requests.
Processing payments and invoices.
Sending service updates and promotional offers (where you consent).
Improving our website performance and customer service.
4. Sharing Your Data
We do not sell or trade your personal information.
We may share data with trusted service providers (e.g., IT support, payment processors) where necessary to deliver our services.
We may disclose data if required by law or to protect our legal rights.
5. Cookies
Our website uses cookies to:
Track website usage and performance.
Remember your preferences and login details.
Support live chat and enquiry forms.
Store responses to surveys or questionnaires.
You can disable or delete cookies in your browser settings, but some website functions may not work properly.
6. Marketing and Communication
You may choose to receive marketing messages from us.
You can opt out at any time by emailing primeroadtyres@gmail.com.
If you opt out, we may still contact you for service-related communications.
7. Data Security
We use SSL encryption to protect data transmitted between your browser and our servers.
Access to personal data is restricted to authorised staff only.
We take reasonable steps to prevent loss, misuse, or unauthorised access.
8. Your Rights
Under UK data protection law, you have the right to:
Access your personal data.
Request correction of inaccurate data.
Request deletion of your data (subject to legal obligations).
Withdraw consent for processing.
Object to processing for marketing or legitimate interests.
To exercise your rights, contact us at primeroadtyres@gmail.com.
9. Retention of Data
We only keep your personal data for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.
10. Third-Party Links and Advertising
Our website may display third-party adverts or links.
These third parties may collect information through cookies or other technology.
We are not responsible for how third parties use your data – please check their privacy policies.
11. Changes to This Privacy Policy
We may update this policy from time to time. The version displayed on our website at the time of use will apply.
We encourage you to review this page regularly.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us:
Prime Road Tyres
📧 Email: primeroadtyres@gmail.com
🌐 Website: www.primeroadtyres.com